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Digital transformation of a company specializing in fresh produce distribution


Moul'appétit - Au Grand Bleu is a major player in the seafood wholesale business, supplying a diverse B2B customer base including fishmongers, restaurants and hotels. In addition, they operate a B2C fishmonger's, which accounts for a significant proportion of their overall business.

Their business model encompasses the entire process, from sourcing and inventory management to seafood processing and delivery.

Information on the client's project

  • Sector :


  • Company size :

    15 - 25 employees

The request

The company had two main requirements: to replace an aging ERP purchasing-order-inventory-delivery management system, and to develop two e-shops (B2B and B2C) connected to the ERP system for online order-taking.

A complete, optimized solution for managing orders, purchasing, inventory and invoicing.

The challenges

The adaptation of Odoo was unavoidable for the company, as the needs of the business did not allow a standard use of Odoo linked to challenging numbers such as :

Dependence on fish arrivals makes accurate stock forecasting difficult. Daily variations due to uncertain deliveries from suppliers can affect product availability.

The complexity of invoicing products, which are invoiced raw but sold processed. This made managing customer orders and invoices particularly tricky.

The FASFC's strict regulations on product traceability and quality, particularly for thawing frozen products.

Given Odoo's flexibility, we have been able to adapt the software to meet these challenges, which are presented below.

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