Project objectives
After using a WordPress & WooCommerce-based e-shop for several years, ADFPC wanted to improve and centralize its various processes. Here are the main objectives of the project:
- eBook management: Centralize the sale of eBooks and allow customers to view and download their encrypted eBooks from their member area.
- Event management: Simplify the organization of events, including registration with the ITAA number and the ability to create event packs that group multiple sessions.
- Membership management and member discounts: Offer affiliated members exclusive discounts and access to newsletters, ensuring that all benefits are easily accessible.
- Email marketing: Optimize communication with all users, whether members or not, by sending newsletters and announcements about new publications or events efficiently to maximize conversion.
A centralized Odoo solution to simplify the management of a tax law academy.